Wednesday, July 30, 2008

Sustainable Tourism Criteria

Around the world there are hundreds of certification systems and best practices that define sustainable tourism. Consumer interest is growing. Travel industry leaders are coming to the forefront. And governments are paving the way.
STC Sustainable Tourism CriteriaBut what does sustainable tourism really mean? How can it be measured and credibly demonstrated to build consumer confidence, promote efficiency, and fight greenwashing?
The Sustainable Tourism Criteria Initiative has been designed as a way to bring together -- for the first time -- a globally relevant set of sustainability criteria for the hotel and tour operator sectors. Through this common understanding of what sustainable tourism really means, the travel industry, media, governments, and consumers will be better positioned to differentiate, recognize, and support sustainable tourism.
Whether you represent the travel industry or other stakeholders in sustainable tourism, your involvement is critical to ensure that the criteria are usable and relevant to the industry, that they address industry needs and customer interests, and forge a path towards greater sustainability.
Please take a moment to review the criteria and complete the our online survey (http://tinyurl.com/CriteriaFeedback ). Note that your participation in the survey does not imply endorsement of the global baseline criteria, but will help shape the direction of sustainable tourism for the industry.